ATP and TikTok Unite: Behind-the-Scenes Tennis Reimagined
The ATP is partnering with TikTok to enhance tennis content and engagement on the platform. This collaboration focuses on player engagement by helping more ATP players build followings and offering exclusive access. It also includes a 'Tennis Creator Network' to enable non-athlete creators at ATP events.
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The Association of Tennis Professionals (ATP) is teaming up with TikTok to enhance tennis content and boost engagement for fans and players alike. This strategic partnership aims to bring the ATP closer to the forefront of cultural and sports intersections, according to a release on Tuesday.
The collaboration is set to promote player engagement through exclusive behind-the-scenes access and aims to help more ATP players establish presences on TikTok. Another facet of this endeavor is the launch of the 'Tennis Creator Network,' allowing non-athlete creators to craft content at ATP tour events.
Currently, only a fraction of ATP's top players are on TikTok, and the partnership seeks to capitalize on the trend of candid athletic content. According to TikTok's head of global sports partnerships, this move aims to further ignite tennis's cultural momentum on the platform.
(With inputs from agencies.)
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