AI-Driven Entertainment Revolution: iQIYI's iJump Leads Viewer Engagement

iQIYI's innovative AI feature, iJump, has transformed audience engagement with long-form content by allowing users to jump between key scenes effortlessly. Since its launch in April 2024, it has garnered over 150 million interactions. iJump enhances viewing time and completion rates, leading to a new era of AI-powered entertainment.

Devdiscourse News Desk | Beijing | Updated: 21-08-2025 17:20 IST | Created: 21-08-2025 17:20 IST

AI-Driven Entertainment Revolution: iQIYI's iJump Leads Viewer Engagement — This image is AI-generated and does not depict any real-life event or location. It is a fictional representation created for illustrative purposes only.

Country:
China

iQIYI, China's premier online entertainment platform, has achieved a significant milestone with its AI-powered feature, iJump. Since its April 2024 launch, iJump has attracted over 150 million user interactions, marking a rapid adaptation in how audiences engage with long-form content.

The feature, driven by advanced AI, enables users to seamlessly skip to essential scenes and story highlights. This novel approach has increased overall viewing time, user engagement, and episode completion rates, signifying a shift in content consumption dynamics.

With plans to expand iJump to more titles, iQIYI is cementing its leadership in intelligent content production, utilizing AI to deliver personalized and immersive viewing experiences.

(With inputs from agencies.)