Celebrating Trust: TransUnion CIBIL's 25-Year Journey with 'CIBIL Ki Kahaniyan'

TransUnion CIBIL marks its 25th anniversary with 'CIBIL Ki Kahaniyan', a campaign featuring a special Tinkle comic edition to promote credit literacy. Collaborating with Amar Chitra Katha, the initiative uses beloved characters to demystify credit scores and highlight their impact on personal aspirations and dreams.

Devdiscourse News Desk | India | Updated: 21-08-2025 17:38 IST | Created: 21-08-2025 17:38 IST

Celebrating Trust: TransUnion CIBIL's 25-Year Journey with 'CIBIL Ki Kahaniyan' — This image is AI-generated and does not depict any real-life event or location. It is a fictional representation created for illustrative purposes only.

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TransUnion CIBIL, a leader in India's credit ecosystem, celebrates 25 years with a unique storytelling campaign. At the center of this celebration is 'CIBIL Ki Kahaniyan', a special Tinkle comic edition designed in collaboration with Amar Chitra Katha, famous for its rich cultural comics, including the beloved character Suppandi.

The campaign aims to simplify credit concepts, infusing humor and engaging narratives to educate readers on responsible credit behavior and the significance of a CIBIL score. This aligns with TransUnion CIBIL's broader initiative to enhance credit awareness through various medium outreach, including print, social media, and a multi-city radio campaign.

'CIBIL Ki Kahaniyan' seeks to appeal to both nostalgic adults and younger financial explorers, emphasizing the narrative of credit as a personal enabler. This initiative underscores the long-standing role of TransUnion CIBIL in driving financial inclusion and empowerment across India.

(With inputs from agencies.)