Celebrating a Legacy of Trust: TransUnion CIBIL's Comic Approach to Financial Literacy
TransUnion CIBIL marks its 25th anniversary with a unique storytelling campaign featuring beloved comic characters to promote credit awareness. The initiative, 'CIBIL Ki Kahaniyan,' combines nostalgia and financial education, reaching diverse audiences to highlight credit's role in personal and economic empowerment.
- Country:
- India
TransUnion CIBIL, India's leading insights and information company, is marking its 25th anniversary with a distinguished storytelling campaign focusing on credit awareness. At the forefront of this silver jubilee celebration is 'CIBIL Ki Kahaniyan,' a special edition Tinkle comic produced in collaboration with Amar Chitra Katha.
The comic features Suppandi, joined by two new characters, Simran and MyCIBIL, to demystify credit concepts through humor and storytelling. This initiative targets adults fond of Suppandi, as well as young readers embarking on their financial journeys, making credit education both accessible and entertaining.
The campaign, extended across print and social media, emphasizes the importance of the CIBIL Score in achieving personal aspirations, such as home ownership and education. Mr. Bhavesh Jain, MD & CEO, stresses TransUnion CIBIL's commitment to fostering financial inclusion and responsible credit access, underscoring its role in India's credit advancement.
(With inputs from agencies.)
Google News