From Zen Art to Global Craze: The Matcha Revolution
Matcha, traditionally part of the Japanese tea ceremony, has become a global sensation, finding its way into everything from lattes to ice cream. Although production has increased, demand rises faster, raising concerns about labor shortages and maintaining the art form's integrity amid its commercialization.
- Country:
- Japan
Adorned in a pale green kimono, tea ceremony maestro Keiko Kaneko layers a speck of matcha into a porcelain bowl, performing her art with precision and grace.
The demand for matcha—a shade-grown, fine powder version of green tea—has surged across the globe, far outstripping the capacity of traditional growers.
As matcha leaps into mainstream use, the challenge lies in balancing its newfound popularity with preserving its cultural origins and the unique ceremonial elegance it represents.
(With inputs from agencies.)
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