Revamping 'Incredible India': A Strategic Tourism Overhaul

The Ministry of Tourism is spearheading a comprehensive plan to revamp the 'Incredible India' brand through a five-year action initiative scheduled for 2026-30. Announced by Union Tourism Secretary V Vidyavathi, the initiative involves collaborative efforts with various stakeholders, aiming to enrich both domestic and foreign tourist experiences.

During a presentation at a national conference, Vidyavathi highlighted the need for tailored strategies to draw international visitors, emphasizing a departure from a 'one-size-fits-all' approach. The ministry aims to foster partnerships across the tourism ecosystem, urging industry players to become co-partners in rejuvenating the sector.

The ambitious goal is to make tourism a $3 trillion economy by 2047, focusing on culture and nature to attract high-value tourists. Embracing digital advancements, like the 'Unified Tourism Interface,' the plan also prioritizes creating packages for lesser-known destinations and country-specific marketing strategies.

(With inputs from agencies.)