boAt's Remarkable Turnaround: From Losses to Profits

Imagine Marketing, the parent of boAt, returned to profitability in FY25, achieving a Rs 60 crore net profit after two years of losses. The turnaround resulted from strategic leadership, innovation, and cost control, with strong revenue growth in audio and wearables segments and expansion into new markets.

Devdiscourse News Desk | New Delhi | Updated: 06-10-2025 17:16 IST | Created: 06-10-2025 17:16 IST

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Imagine Marketing, the parent company of the popular wearables brand boAt, has returned to profitability in the fiscal year 2025, recording a consolidated net profit of Rs 60 crore. This marks a significant recovery from the previous year's net loss of Rs 79.7 crore and a loss of Rs 129.5 crore in fiscal 2023.

The company's resurgence is credited to its leadership in product categories, innovative offerings, and stringent cost management. The Gurugram-based firm reported consolidated revenue of Rs 3,097.8 crore, buoyed by its market dominance in audio products and strong growth in the wearables segment.

boAt has firmly re-established itself as an industry leader under CEO Gaurav Nayyar. With over 100 new product launches, expansion into new business areas, and a growing presence in the GCC markets, boAt is poised for sustainable growth. The company is also preparing for its IPO, aiming to raise Rs 2,000 crore.

(With inputs from agencies.)