Tourism WA's Record-Breaking India Campaign: Building Bridges through Travel

Tourism Western Australia successfully concluded its extensive marketing campaign in India, aimed at boosting travel from India to WA. The campaign featured trade partnerships, media and consumer engagement, and events like a high-profile networking dinner. The initiative significantly increased visibility, culminating in strong visitor growth and economic contribution.

Devdiscourse News Desk | New Delhi | Updated: 08-10-2025 15:45 IST | Created: 08-10-2025 15:45 IST

Tourism WA's Record-Breaking India Campaign: Building Bridges through Travel — This image is AI-generated and does not depict any real-life event or location. It is a fictional representation created for illustrative purposes only.

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Tourism Western Australia has wrapped up its largest-ever marketing campaign in India, targeting growth from one of its fastest-expanding source markets. This comprehensive effort combined trade relations, media cooperation, and consumer platforms to strengthen ties and expand outreach.

The campaign featured a grand networking dinner at the Taj Palace in New Delhi. Attended by Tourism Minister Reece Whitby and other key WA officials, the event emphasized deepening trade relationships and exploring future collaborations with India's outbound travel market.

Launched in June 2025, the initiative included strategic marketing partnerships with travel agents, a mega familiarization tour for Indian travel professionals, and collaboration with Swiggy, capitalizing on the quokka's charm to inspire potential travelers.

(With inputs from agencies.)