Knot.dating: Revolutionizing India's Matchmaking with AI

Knot.dating, an AI-powered matchmaking platform, has become profitable within six months of its launch, challenging norms in India's dating landscape. The platform's high-value subscription model aims at serious singles planning to marry soon. It positions itself as a cultural brand and an aspirational choice for Indian singles.

Devdiscourse News Desk | Gurgaon | Updated: 13-10-2025 11:39 IST | Created: 13-10-2025 11:39 IST

Knot.dating: Revolutionizing India's Matchmaking with AI — This image is AI-generated and does not depict any real-life event or location. It is a fictional representation created for illustrative purposes only.

Country:
India

Knot.dating, a cutting-edge AI-powered matchmaking platform based in Gurgaon, Haryana, has captured industry attention by achieving operational profitability in under six months post-launch. Known for its bold 50L income filter, Knot.dating is changing perceptions around consumer internet startups, which usually experience high cash burn rates.

The platform has disrupted norms by showing that Indian singles will indeed pay for high-value subscriptions if offered a premium product. Co-founder and CEO Jasveer Singh highlighted that Knot.dating is more than just a matrimony app; it's evolving into a cultural brand catering to India's next-generation singles by competing with global elite and local giants.

Focused on serious intentions, the company actively dissuades noncommittal users by encouraging only those planning marriage in the next 18–24 months to subscribe. As Knot.dating plans further expansion, it aims to refine its product experience and play a transformative role in India's matchmaking culture.

(With inputs from agencies.)