Pioneering Pet Nutrition: The Next Generation Pet Food Program

Big Idea Ventures and Mars Petcare have launched the Next Generation Pet Food Program, a global initiative aimed at transforming the pet food industry through sustainable innovations.

Now in its third year, the program seeks startups with innovative solutions in alternative proteins, fats, and novel ingredients, especially focusing on the growing importance of the Asian market.

Selected companies will receive expert guidance and potential commercial partnerships, with the opportunity to present their solutions at the Asia-Pacific Agri-Food Innovation Summit.

(With inputs from agencies.)