Audi Eyes U.S. Expansion to Ease Tariff Tensions

Audi is evaluating the establishment of a manufacturing plant in the southern United States to mitigate tensions with President Donald Trump over tariffs. This move could cost up to 4 billion euros and aims to strengthen Audi's presence in the U.S. as part of parent company Volkswagen's broader strategy.


Devdiscourse News Desk | Updated: 20-06-2025 16:46 IST | Created: 20-06-2025 16:46 IST
Audi Eyes U.S. Expansion to Ease Tariff Tensions
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Audi, Volkswagen's luxury car brand, is mulling over the construction of a new plant in the southern U.S. as part of efforts to ease tariff tensions with President Donald Trump, according to Spiegel news magazine.

The potential new site is one of several scenarios being explored, with an estimated cost of up to 4 billion euros, reflecting Audi's strategic ambition to bolster its presence in the American market. An Audi spokesperson confirmed the evaluation, noting a decision will be made in coordination with the Volkswagen group.

Amidst sweeping tariffs announced by Trump, German automakers like BMW, Mercedes-Benz, and Volkswagen, are in discussions with U.S. officials to leverage their local investments for more favorable import tariff conditions.

(With inputs from agencies.)

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