Bajaj Finserv Eyes Viability of 'Chhota SIP' for Broader MF Reach
Bajaj Finserv Asset Management is assessing the viability of launching a 'Chhota SIP', a micro systematic investment plan, to broaden the reach of mutual funds. The company is collaborating with technology providers and RTAs. The product aims to encourage savings across a wider demographic.

- Country:
- India
Bajaj Finserv Asset Management Company is deliberating the launch of a 'Chhota SIP' — a micro systematic investment plan aimed at expanding mutual fund accessibility, said a top official on Tuesday.
Based in Pune, the budding mutual fund company is currently devising a tech solution to make micro SIPs of Rs 100 or more feasible. Managing Director Ganesh Mohan mentioned efforts are underway to ensure viability with the help of Registrar and Transfer Agents (RTAs).
The Chhota SIP initiative follows SEBI's earlier introduction of micro SIPs, with SBI and Kotak AMC already offering similar products to deepen mutual fund penetration. Bajaj AMC is also planning a specialized investment fund to further diversify its offerings, anticipating industry growth to Rs 130 lakh crore by FY30.
(With inputs from agencies.)
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