PowerUp Money: Revolutionizing Wealth Management for India's Growing Investor Base
PowerUp Money, a fintech startup, aims to redefine wealth management in India by simplifying mutual fund investing. Founder Prateek Jindal emphasizes bridging the advice gap with data-driven, empathetic approaches. The app-first platform provides accessible, high-quality advisory services, focusing on demystifying investment processes and building long-term wealth.
India's mutual fund investor base has exceeded 55 million, prompting a fresh take on wealth management by PowerUp Money, led by CEO Prateek Jindal. The fintech startup seeks to simplify investing for all by transitioning the wealth tech sector from access-based to advice-centric services.
Jindal asserts that the key opportunity lies in addressing the advice gap, with a focus on making mutual fund investing effortless through data and empathetic design. The company targets retail investors aiming for smarter investment strategies rather than sheer volume, emphasizing timely advice to boost investor confidence and financial growth.
Planning for an AI-driven, mobile-first future, PowerUp Money provides tools like Power Mutual Funds for quick portfolio reviews and PowerUp Elite for comprehensive guidance. With a deliberate focus on mutual funds, the startup promotes professional management and transparency, aiming to scale personalized advice using technology and expand its services across different asset classes.
(With inputs from agencies.)
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