Grupo Bimbo Commits to Healthier Bread with Natural Ingredients

Grupo Bimbo, among the largest breadmakers globally, announced on Thursday its commitment to remove artificial colorings from all products by the end of next year. This initiative comes as consumers increasingly prioritize health when choosing staple foods.

Short-term goals include achieving a positive nutrition rating for its bread, bun, and breakfast products by the end of this year. Scientists have linked synthetic dyes like Red 40 and Yellow 5 to health challenges, leading to regulatory caps and label warnings.

Bimbo, holding a nearly 4% global market share in a $641 billion industry, aims to simplify recipes and boost nutrition by 2030. Executives foresee no major cost impact from these changes.

(With inputs from agencies.)