Disney's Power Slam: $1.6 Billion WWE Acquisition
Disney secures a $1.6 billion deal with WWE for exclusive rights, as reported by the WSJ. The agreement involves ESPN and includes streaming iconic wrestling events like WrestleMania and SummerSlam, with an annual expenditure of $325 million projected over five years.
In a landmark deal, Disney has committed to paying $1.6 billion for exclusive rights to the WWE, according to The Wall Street Journal. The arrangement highlights Disney's strategic expansion into live sports content.
The agreement, facilitated through ESPN, spans five years and involves annual payments of $325 million. This contract grants Disney streaming rights to major wrestling events such as WrestleMania and SummerSlam, underscoring its bold move into the sports streaming arena.
Disney's investment marks a significant pivot towards enhancing its sports entertainment offerings, aligning with the broader industry trend of media giants acquiring live sports content to draw larger audiences to their platforms.
(With inputs from agencies.)
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