Cooling Surge: South Korea's Rising Demand for Air Conditioners Amid Sweltering Summers

South Korea's sweltering summers are causing a surge in demand for air conditioners, propelling sales for Samsung and LG as consumers seek energy-efficient home upgrades. Samsung reported a 50% increase in domestic air conditioner sales in Q1 2025, while LG saw sales jump by 60% during the same period ahead of a hotter-than-expected summer.

The rising demand comes despite estimates that 98% of the nation's 51 million households already have air conditioning. Companies are focusing on marketing power-saving technology and AI-enhanced models, tapping into a trend driven by climate change and the growing appeal for eco-friendly products worldwide.

Record temperatures hitting Seoul, reaching highs of 37.8°C in July, are further fueling this demand, with air conditioning poised to significantly impact global power consumption. According to the International Energy Agency, global power demand for cooling is expected to surge by 1,200 terawatt hours by 2035. Meanwhile, South Korea faces potential power grid strains, prompting governmental measures to manage electricity use and support low-income groups.

(With inputs from agencies.)