Axis Max Life and IPPB Unite to Bring Life Insurance to Rural India

Axis Max Life Insurance and India Post Payments Bank (IPPB) have partnered to extend affordable life insurance to rural India's emerging markets. Utilizing IPPB's vast network, the initiative supports financial inclusion, providing varied insurance solutions to underserved populations and aligning with the government's 2047 vision for 'Insurance for All'.

Devdiscourse News Desk | New Delhi | Updated: 10-09-2025 18:08 IST | Created: 10-09-2025 18:08 IST

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Country:
India

New Delhi, September 10, 2025: In a strategic move, Axis Max Life Insurance Limited, now known as Axis Max Life Insurance Limited, has partnered with India Post Payments Bank (IPPB) to bring affordable life insurance solutions to emerging regional markets across rural India.

The partnership capitalizes on IPPB's extensive network of 650 banking outlets and over 1.64 lakh access points through Post Offices to enhance the reach of Axis Max Life's insurance products, aligning with government and IRDAI objectives of achieving universal insurance coverage by 2047.

Sumit Madan, Chief Distribution Officer of Axis Max Life, emphasized their commitment to expanding life insurance offerings beyond urban areas to underserved rural communities. Meanwhile, Shri Gursharan Rai Bansal, CGM & CSMO of IPPB, noted the collaboration's potential to improve financial security and contribute to national economic well-being.

(With inputs from agencies.)