Disney+ Subscription Price Surge on the Horizon

Disney is set to increase the subscription prices for its Disney+ streaming service. Effective October 21st, customers will have to shell out more for both the standalone and premium plans.

The basic Disney+ plan that includes ads will see a price hike of $2, raising the monthly cost to $11.99. Concurrently, the ad-free Disney+ Premium plan is slated for an increase of $3 per month, indicating changes in Disney's pricing structure.

This decision reflects Disney's broader strategy to boost revenue in a competitive streaming market. It showcases the company's approach to adjust pricing in response to market dynamics and consumer demand.

(With inputs from agencies.)