Shein's Bold Move: Permanent Stores in France Ignite Retail Controversy

Online fast-fashion powerhouse, Shein, has announced its plans to establish permanent outlets in France, marking an unprecedented step in its European retail expansion. Partnering with department store proprietor Société des Grands Magasins (SGM), Shein will debut 'shop-in-shops' in Paris's BHV and multiple Galeries Lafayette locations.

The initiative, however, has met with resistance from local retailers. Yann Rivoallan, head of fashion retail association Fédération Francaise du Pret-a-Porter, criticized the move, suggesting that Shein's inexpensive offerings overshadow local brands, potentially jeopardizing the French fashion market's stability.

Despite these criticisms, SGM President Frédéric Merlin remains optimistic, suggesting that Shein will attract a younger clientele who will explore the diverse offerings within their department stores. Shein's first store will open in early November, followed by subsequent launches in several provincial cities.

(With inputs from agencies.)