Yara South Asia's Sustainable Fertilizer Revolution: Facing Regulatory Challenge in India

Yara South Asia, a key player in the fertiliser industry, has set its sights on launching innovative crop nutrition solutions in India by 2026. However, prolonged regulatory timelines are impeding the rollout of these critical products, crucial for promoting sustainable farming amid climate change challenges.

Managing Director Sanjiv Kanwar emphasized the importance of integrated nutrient management, while the company navigates a complicated approval process. Among the products in trial are a potash solution for fruit crops and bio-stimulants, with the latter being seen as vital contributors to sustainable farming ecosystems.

Yara's strategy highlights a blend of traditional and specialty fertilisers, aiming for organic growth and improved nutrient efficiency. As the company pushes for regulatory reforms, it is also expanding partnerships with local research institutions and positioning India as a green ammonia export hub.

(With inputs from agencies.)