Indore's Dynamic Fight Against Drugs Through Creative Campaigns

The Indore division of the Narcotics Control Bureau (NCB) has taken innovative steps to combat drug abuse by hosting street plays, known as 'nukkad natak', and organizing bike rallies to educate the public, according to officials, who announced these efforts on Thursday.

This initiative aligns with the 'Nashamukt Bharat Pakhwara', running from June 12 to June 26, which includes the International Day against Drug Abuse and Illicit Trafficking. The NCB is collaborating with the local municipal body to maximize the outreach of their message.

Through various mediums such as digital boards, vibrant banners, dramatic street performances, and even waste collection vehicles, Indore's NCB is sending strong signals about the adverse effects of drug abuse, reinforcing its status as the country's cleanest city.

(With inputs from agencies.)