Mumbai's Brain Health Revolution: 'Helmet Pehna Kya?' Shines Light on Daily Care

The 'Helmet Pehna Kya?' campaign by Fortis Hospitals Mumbai, launched on World Brain Day 2025, promoted brain health by using helmets as symbols of daily care, not just accident protection. Volunteers sparked conversations across Mumbai to emphasize the importance of routine brain protection and lifestyle awareness.

Devdiscourse News Desk | Mumbai | Updated: 23-07-2025 16:41 IST | Created: 23-07-2025 16:41 IST

Mumbai's Brain Health Revolution: 'Helmet Pehna Kya?' Shines Light on Daily Care — This image is AI-generated and does not depict any real-life event or location. It is a fictional representation created for illustrative purposes only.

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On World Brain Day 2025, Fortis Hospitals Mumbai introduced 'Helmet Pehna Kya?', a campaign using helmets to promote the daily importance of brain health. Volunteers wore helmets in unexpected locations, sparking public conversations about protecting brain health beyond accidents.

The initiative sought to redefine helmets as symbols of regular checkups, mental wellness, and lifestyle changes. It emphasized that brain health should be a daily focus, especially as neurological disorders are rising across India.

Dr. S Narayani from Fortis Hospitals reinforced that prevention is key, and Dr. Ashok Hande highlighted lifestyle factors affecting brain health. The campaign's message: adopt mindful practices and act quickly on warning signs to protect brain health every day.

(With inputs from agencies.)