Showdown: Ghana vs. DStv in Subscription Price Battle
The Ghanaian government has issued an ultimatum to DStv to lower subscription prices by August 7 or face suspension of its broadcasting license. The dispute stems from DStv's refusal to implement a proposed 30% price cut, with economic conditions cited as reasons for maintaining current pricing.
Ghana's government has set a firm deadline for satellite broadcaster DStv to slash its subscription prices, threatening a suspension of its broadcasting licence if demands are not met by this Thursday. Communications Minister Samuel Nartey George has already directed the National Communications Authority to initiate suspension actions against MultiChoice Ghana if the company remains defiant.
The standoff originates from DStv's denial of a government request to cut subscription fees by 30%. Minister George criticized the company's justification, which cites the depreciation of the Ghanaian cedi, emphasizing that excuses are invalid amid the nation's economic turmoil. He declared his commitment to protecting Ghanaian consumers from being overcharged.
While MultiChoice Ghana rejected the demand, stating price cuts would jeopardize jobs and service quality, George questioned why similar measures were enforced in Nigeria. The company did propose to maintain current prices but halt revenue transfers to headquarters, a suggestion George labeled as 'illogical.'
(With inputs from agencies.)
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