Ben & Jerry’s: The Struggle Behind the Scoops
As Ben & Jerry's ice cream brand changes corporate hands from Unilever to Magnum Ice Cream Co, co-founder Ben Cohen remains embroiled in a battle over the brand's activist voice. Allegedly, both Unilever and Magnum have limited Ben & Jerry's advocacy efforts. Despite obstacles, Cohen remains determined to buy back the iconic brand.
In a significant corporate shakeup, Ben & Jerry's, an iconic ice cream brand, will soon change ownership from Unilever to Magnum Ice Cream Co. However, this transition is marked by continued strife for co-founder Ben Cohen, who accuses both companies of stifling the brand's progressive advocacy.
Cohen alleges that under the emerging leadership of Magnum, Ben & Jerry's ability to speak out on issues like Palestinian rights and U.S. immigration has been curtailed, similar to restrictions experienced under Unilever's regime. This tension persists despite a previous hands-off agreement recognizing Ben & Jerry's socio-political mission.
As the lawsuit over these contentions remains unresolved, Cohen is on a mission to reclaim the brand he co-founded in 1978. Unfazed by corporate challenges, he continues his pursuit amidst a backdrop of significant financial stakes, leveraging Ben & Jerry's longstanding reputation for whimsical, inspired flavors.
(With inputs from agencies.)
Google News