Crown Princess Victoria Extends UNDP Goodwill Role to Champion Global Sustainability

Crown Princess Victoria of Sweden has formally renewed her role as Goodwill Ambassador for the United Nations Development Programme (UNDP), reaffirming her deep commitment to global sustainability, poverty reduction, and environmental protection. The two-year extension of her ambassadorship strengthens her long-standing partnership with the UN’s leading international development agency and her dedication to promoting the UN’s 2030 Agenda for Sustainable Development.

Continuing a Global Mission for Change

As a UNDP Goodwill Ambassador, Crown Princess Victoria will continue to advocate for inclusive development, gender equality, and environmental stewardship. Her role focuses on raising awareness and mobilizing global support for the Sustainable Development Goals (SDGs) — a blueprint for ending poverty, protecting the planet, and ensuring prosperity for all.

UNDP Acting Administrator Haoliang Xu praised the Crown Princess’s renewed commitment, stating, “We are deeply honored that the Crown Princess will continue her role as Goodwill Ambassador. Her leadership and compassion have been instrumental in inspiring global action toward a more equitable and sustainable future.”

The extension marks a continuation of her influential advocacy work that has spanned more than a decade. Her voice, combining royal visibility with genuine dedication, has become a powerful force for bringing attention to the world’s most pressing issues — from climate adaptation to ocean conservation.

Spotlight on Climate, Equality, and Resilience

During her previous term, Crown Princess Victoria traveled to Bangladesh to highlight UNDP’s projects supporting climate resilience and digital inclusion. Her visit underscored how innovation and technology can empower marginalized communities, especially women and young people, while strengthening local capacity to adapt to climate-related challenges.

She also spotlighted UNDP’s initiatives in Nigeria that promote green innovation, renewable energy solutions, and climate-smart agriculture — a crucial step toward sustainable development in regions most vulnerable to environmental shifts.

Earlier this year, the Crown Princess represented UNDP at the UN Ocean Conference in Nice, France, where global leaders gathered to advance marine sustainability and address the mounting crisis of plastic pollution. Her participation underscored her personal passion for ocean conservation and her belief that healthy oceans are essential to global economic and ecological stability.

A Legacy of Advocacy and Leadership

Crown Princess Victoria’s commitment to sustainable development extends well beyond her UNDP role. Between 2016 and 2019, she served as one of the UN Secretary-General’s 17 global SDG Advocates, working to raise awareness and drive action toward achieving the 17 Sustainable Development Goals.

Even after completing her term, she was appointed SDG Advocate Emerita — a title that recognizes her ongoing influence and dedication. Through this role, she continues to champion responsible ocean management, biodiversity conservation, and the sustainable use of marine resources. Her work has inspired initiatives promoting eco-friendly fisheries, ocean education, and youth engagement in environmental stewardship.

A Royal Voice for Global Solidarity

Beyond her official roles, Crown Princess Victoria has emerged as a trusted global voice calling for cooperation and compassion in addressing humanity’s shared challenges. Her advocacy blends the diplomatic influence of royalty with the practical focus of international development, bridging communities, governments, and organizations across continents.

Under her extended UNDP ambassadorship, she will continue to draw attention to the interconnected crises of poverty, inequality, and environmental degradation — and the urgent need for collective action. Her message is clear: sustainable development is not a distant goal but a shared responsibility for every nation and individual.

As the world confronts climate emergencies, widening inequalities, and fragile ecosystems, Crown Princess Victoria’s continued partnership with UNDP serves as a symbol of hope and persistence — a reminder that leadership grounded in empathy and commitment can inspire meaningful change on a global scale.