TikTok's Political Echo Chambers: A Double-Edged Sword
Research reveals TikTok fosters political echo chambers, with conservative users more isolated than liberals. Users engage actively in creating political content, driven by engagement rewards. The platform impacts political information quality and polarization. Study underscores TikTok's dual role in political communication, necessitating further examination.
- Country:
- United States
Research conducted by Zicheng Cheng and his team at the University of Arizona reveals that TikTok is fostering political echo chambers, aligning with users' political beliefs, as reported in New Media & Society.
The analysis showed that right-leaning TikTok communities remain more isolated than their liberal counterparts, avoiding mainstream media and opposing views. This insularity contributes to increased polarization.
While TikTok serves as a platform for active political participation, its dual role raises concerns about the quality of information and further polarization, highlighting the need for scrutiny in its use for political communication.
(With inputs from agencies.)
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