'Jan Bhagidari Abhiyan' launched in Nagaland to ensure delivery of govt schemes to remotest areas

The 'Jan Bhagidari Abhiyan -- Sabse Dur, Sabse Pehle' IEC (information, education and communication) campaign of the Centre was launched in Nagaland on Friday, an official statement said.

The campaign, which focuses on ensuring that government welfare schemes and essential services reach the remotest areas and underserved communities, was launched in Kohima district.

Deputy Commissioner B Henok Buchem said the initiative reflects the government's commitment to inclusive governance and last-mile delivery of services.

Stressing the significance of the campaign theme 'Sabse Dur, Sabse Pehle', he said communities living in the farthest areas must become the foremost priority of governance and public service delivery, it said.

He stated that Nagaland's geographical terrain and socio-cultural diversity pose challenges in governance and service delivery, and therefore, the campaign seeks to strengthen the connection between the administration and the people by taking government services directly to the grassroots so that no citizen is left behind.

Highlighting the importance of public participation, Buchem said development becomes meaningful only when citizens become active stakeholders.

He added that the campaign is not merely about the implementation of schemes, but also about building trust, listening to public grievances and encouraging community participation.

The deputy commissioner said that departments would conduct awareness programmes, outreach activities, service delivery camps and interactions with local communities.

He also called upon village councils, churches, youth organisations, women's groups and civil society organisations to extend support so that developmental benefits reach every household across the district.

Speaking at the programme, Kohima Divisional Forest Officer Sevono Seletsu said the campaign aims to ensure that welfare schemes and government services reach even the furthest sections of society through coordinated departmental efforts and active participation of the people.

She noted that the government has introduced several welfare initiatives for tribal communities, including particularly vulnerable tribal groups, among whom are five from Nagaland.

She urged departments to revisit implementation strategies and work towards achieving 100 per cent coverage under various welfare schemes and services.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)