AWL Agri Partners with Shree Renuka Sugars for 'Madhur' Brand Expansion

AWL Agri Business Ltd, a prominent player in the edible oil sector, has announced a collaboration with Shree Renuka Sugars. This new partnership will market the latter's sugar products under the 'Madhur' brand. The move aims to extend the brand's reach within India's packed foods sector.

As part of the agreement, AWL Agri will handle the sales, marketing, and distribution of 'Madhur' sugar. The company will benefit from Shree Renuka Sugars' established distribution network, which also presents an opportunity to expand AWL's 'Fortune' product line. The arrangement includes licensing the 'Madhur' brand for a royalty fee, fostering growth and broader market penetration for both companies.

(With inputs from agencies.)