U.S. Ski & Snowboard Strikes Historic Sponsorship Deal
U.S. Ski & Snowboard has secured a groundbreaking sponsorship deal with financial firm Stifel for nearly $100 million, extending until 2034. This deal will consistently support athlete development and expand the organization's reach into surfing for the LA28 Games.
U.S. Ski & Snowboard announced a landmark sponsorship agreement with financial services company Stifel, reportedly amounting to almost $100 million. This partnership, lasting until 2034, marks the organization's most lucrative deal ever, according to sources.
President and CEO Sophie Goldschmidt emphasized the deal's importance, noting it would avoid the typical post-Olympic financial slumps. The agreement ensures sustained support for athletes and enhances visibility as the U.S. prepares to host the Winter Olympics in Salt Lake City in 2034.
Additionally, the organization aims to manage the elite side of U.S. surfing, positioning itself as a potential leader for the sport at the 2028 Los Angeles Games, despite challenges from USA Surfing over governance and infrastructure readiness.
(With inputs from agencies.)
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