India-Manchester: A Winning Sports Economy Partnership

India's sports economy, currently worth £38.84 billion, is on track to almost double by 2027, according to a freshly released report. The study, titled 'Winning Together: Unlocking the Sports Economy between India and Manchester,' underscores escalating Indian corporate interest in Manchester's vibrant sporting arena.

The Consulate General of India in Manchester released the report, in collaboration with the Federation of Indian Chambers of Commerce and Industry (FICCI) and Grant Thornton Bharat. Presented during the India vs. England Test match at Old Trafford, it showcases Indian investments in varied sports, transcending traditional cricket.

Key suggestions include a Bilateral Working Group for public-private partnerships, an India-UK sportstech hub, and initiatives for gender-friendly sports ecosystems. There is potential for academic and R&D collaborations, as well as joint efforts to enhance athlete development and fan engagement, highlighted via notable alliances with Premier League clubs and Indian investors.

(With inputs from agencies.)