Historic Partnerships Propel 'The Hundred' Into New Era

The England and Wales Cricket Board (ECB) achieved a significant milestone for 'The Hundred' with the announcement of six franchise partnerships. This marks the first instance of a UK sports competition securing franchise collaborations on such a scale, bringing in expertise from diverse global sectors such as sports, media, technology, and finance.

The finalization of these partnerships comes just days ahead of the 2025 competition, signifying a transformative period for both 'The Hundred' and cricket's future in England and Wales. Once all agreements are completed, they will bring over £500 million in proceeds, benefiting both professional counties and grassroots initiatives.

The newly formed alliances include well-known entities such as Tech Titans, Knighthead Capital Management, and the RPSG Group, among others. The partnerships collectively value the teams at over £975 million, with a dedicated £50 million earmarked for grassroots cricket. This applauded initiative ensures sustained growth and inclusivity across all cricket levels in England and Wales.

(With inputs from agencies.)