On the Record & On the Ball: Mastering Media in Elite Sports

Tim Percival, the communications lead with the England Rugby team, unveils the complexities of media interactions in elite sports with his book "On the Record & On the Ball - How Elite Coaches Master the Media." Shortlisted for the Sports Entertainment Book Of The Year, it offers a unique peek into the dynamics between coaches and journalists.

Eddie Jones, a former England rugby coach renowned for his skillful media handling, is among the personalities featured. His press conferences were never short of engaging, showcasing how adeptly he could steer narratives. The book also highlights contrasting attitudes, such as Roy Hodgson's view of media engagement as a mere distraction.

Percival's work serves not just as a guide for coaches but also provides valuable insights for journalism students eager to understand the intricate dance of sports media relations. Anecdotes from various sports figures and reflections on the universally recognized yet often ambiguous nature of 'off the record' conversations are crucial elements of this intriguing book.

(With inputs from agencies.)