Apple Eyes AI Expansion with Perplexity Acquisition

Apple executives are considering acquiring AI startup Perplexity, according to Bloomberg News. This potential acquisition signifies Apple's efforts to enhance its capabilities in artificial intelligence and further expand its technological innovations.


Devdiscourse News Desk | Updated: 21-06-2025 02:59 IST | Created: 21-06-2025 02:59 IST
Apple Eyes AI Expansion with Perplexity Acquisition
This image is AI-generated and does not depict any real-life event or location. It is a fictional representation created for illustrative purposes only.

Apple Inc. is reportedly exploring the possibility of acquiring the artificial intelligence startup, Perplexity, as part of its strategy to bolster AI capabilities. The discussions, reported by Bloomberg News, suggest a continuing push by the tech giant to innovate and expand its technological footprint.

The internal talks indicate Apple's interest in leveraging Perplexity's advanced AI solutions to enhance its product offerings. This potential acquisition aligns with Apple's ongoing commitment to integrating cutting-edge technology into its ecosystem.

If the acquisition proceeds, it could mark a significant step in Apple's AI development journey, reaffirming its position as a leader in technological innovation.

(With inputs from agencies.)

Give Feedback