Kolhapuri Sandals Surge Amid Prada Controversy
Indian artisans and sellers of Kolhapuri sandals are seeing a boost in sales following the Prada 'sandal scandal'. The Italian fashion house faced criticism for showcasing similar designs without credit. The controversy has led to a resurgence of interest in traditional Indian footwear.
Kolhapuri sandals, named after a historic Indian city, are experiencing increased sales following a controversy involving Italian fashion giant Prada. The company faced backlash for showcasing designs inspired by these traditional sandals at a fashion show without initially acknowledging their origins.
Following social media uproar, largely fueled by artisans, politicians, and trade bodies, Prada acknowledged the sandals' provenance. They also expressed interest in collaborating with Indian manufacturers for future projects. This development has sparked nationalist pride and a renewed focus on the struggling craft of Kolhapuri sandal-making.
Indian retailers have leveraged this global attention, using social media campaigns and offering discounts, to promote these ethnic sandals. Although Kolhapuris are affordable compared to Prada products, the association with such a brand offers significant business opportunities for local artisans and traders.
(With inputs from agencies.)
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