Senators Question Delta's AI Pricing Strategy

In a recent development, three Democratic senators have expressed reservations about Delta Air Lines' potential deployment of artificial intelligence to set personalized ticket prices, prompting a dialogue on consumer impact.

The senators—Ruben Gallego, Mark Warner, and Richard Blumenthal—warn that such practices might not only raise data privacy issues but could also result in increased ticket prices tailored to each traveler's financial limit during a time of economic strain.

In response, Delta Air Lines clarified in a public statement that the airline does not use, nor is planning, fare structures that target individuals with price offers based on personal data.

(With inputs from agencies.)