Agentic AI: Transforming Marketing Strategy in 2025

Netcore Cloud's State of MarTech 2025 report explores the rise of Agentic AI in marketing. The report highlights how early adopters achieve significant conversion improvements through intelligent AI agents, driving enhanced personalization and efficiency. Five key consumer shifts, including convenience and sustainability, are reshaping marketing strategies.

Devdiscourse News Desk | Mumbai | Updated: 30-07-2025 10:45 IST | Created: 30-07-2025 10:45 IST

Agentic AI: Transforming Marketing Strategy in 2025 — This image is AI-generated and does not depict any real-life event or location. It is a fictional representation created for illustrative purposes only.

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Netcore Cloud, a pioneering force in marketing technology, has unveiled its influential State of MarTech 2025 report. The report illuminates the transformative potential of Agentic AI, which is reshaping marketing landscapes by enhancing conversion rates and efficiency.

Agentic AI is rapidly becoming essential for marketers, streamlining workflows and enabling real-time decision-making aligned with consumer intent. This innovation helps brands refine personalization efforts, minimize acquisition waste, and enhance lifetime customer value.

The report identifies critical consumer shifts towards one-tap convenience, gamified loyalty, succinct content, AI-powered assistance, and sustainable engagement. With traditional marketing challenges shifting, the era of 'guesswork marketing' is giving way to data-driven, AI-led strategies.

(With inputs from agencies.)