Delta Airlines Rejects Personalized AI Ticket Pricing Amid Criticism

Delta Air Lines announced on Friday it will not implement personalized ticket pricing using artificial intelligence, following severe backlash from U.S. lawmakers. The airline faced scrutiny after Senate Democrats expressed concern that AI could potentially hike fares up to consumers' personal financial limits.

Although Delta plans to introduce AI-driven revenue management across part of its domestic network, the airline clarified that personal data would not influence individual ticket prices. Delta assured Senators that its pricing methods do not account for passengers' personal information.

Delta affirms AI's potential to enhance efficiency in analyzing data for dynamic pricing, traditionally influenced by demand and market conditions, but firmly rejects using personal data for pricing strategies. The airline's stance aligns with industry concerns about AI's ethical use in pricing.

(With inputs from agencies.)