Delta Air Lines Vows to Avoid AI-Driven Personal Pricing

Delta Air Lines has assured it will refrain from using artificial intelligence to set personalized ticket prices, a move made after receiving sharp criticism from U.S. lawmakers. The decision aims to address concerns that individualized pricing could exploit customers' financial limits.

Despite previous indications of integrating AI-based revenue management across 20% of its domestic network, Delta maintains that ticket pricing will not rely on personal data. The airline clarified its stance in a recent letter to lawmakers, emphasizing its commitment to customer-centered practices.

While the airline's resolution was welcomed, senators continue to express concerns regarding Delta's data use for pricing strategies. Lawmakers have introduced legislation aimed at preventing companies from using AI in pricing based on personal data, intensifying focus on industry pricing ethics.

(With inputs from agencies.)