Smart Trolleys Revolutionize Shopping at South Africa's Checkers
Checkers supermarkets in South Africa test 'smart' trolleys, featuring in-built payment terminals and navigation aids, aiming to challenge Woolworths in upscale retail. These innovative carts are part of Shoprite's strategy to be the leading omnichannel retailer in South Africa by enhancing customer convenience.
- Country:
- South Africa
In a bid to elevate shopping experiences, Checkers supermarkets in South Africa are introducing 'smart' trolleys equipped with in-built payment terminals and navigational screens, enabling immediate cost tracking and payment. This initiative seeks to enhance customer convenience and align with modern retail trends.
The innovative Xpress Trolleys will be initially available to customers at two Checkers stores, following successful preliminary testing in Cape Town. This move is a strategic effort by Shoprite to capture the mid-to-affluent market segment, intensifying competition with Woolworths in the upscale retail sector.
This high-tech retail solution, which has seen implementation in countries such as Chile, the U.S., and Australia, marks a first for South Africa. It aligns with Shoprite's ambition to transform itself into the most profitable and seamless omnichannel retailer in the region, setting a new standard for customer engagement.
(With inputs from agencies.)
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