Apple Launches iPhone 17 Air and More: A Holiday Season Game-Changer

Apple has introduced the iPhone 17 Air, its thinnest smartphone, and other products to drive consumer interest during the holiday season. With unchanged pricing, Apple focuses on innovation in hardware, like AI features and liquid cooling, to bolster its competitive edge.

Devdiscourse News Desk | Updated: 10-09-2025 00:43 IST | Created: 10-09-2025 00:43 IST

Apple Launches iPhone 17 Air and More: A Holiday Season Game-Changer — This image is AI-generated and does not depict any real-life event or location. It is a fictional representation created for illustrative purposes only.

Apple has unveiled its latest iPhone, including the sleek iPhone 17 Air, ahead of the holiday shopping period. The company aims to encourage consumer upgrades by integrating cutting-edge features while maintaining last year's pricing strategy.

The iPhone 17 Air, notable for its slim 5.6-mm profile, carries a price tag starting at $999 and hits stores on September 19. This model signals a new premium category within Apple's lineup, showcasing advanced components like the A19 Pro processor and eSIM support.

The product reveal doesn't stop at smartphones; Apple also announced new AirPods with live translation features and smartwatches endowed with health-monitoring capabilities, further solidifying its position at the forefront of consumer technology.