iPhone 17 Frenzy: The Phenomenon Sweeping Across India

Apple launched its iPhone 17 in India, sparking massive excitement as customers camped overnight to buy it. The frenzy highlighted Apple's strong brand appeal and was driven by young buyers leveraging EMI schemes. Analysts noted Apple's growth in India, fueled by strong demand and wider affordability.

Devdiscourse News Desk | New Delhi | Updated: 19-09-2025 19:14 IST | Created: 19-09-2025 19:14 IST

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Country:
India

Apple's latest flagship, the iPhone 17, launched on Friday to unprecedented excitement as customers queued for hours, even overnight, at Apple stores across major Indian cities.

In Mumbai, Delhi, and Bengaluru, enthusiastic fans formed long lines, reflecting Apple's enduring appeal. Retailers reported record foot traffic, with buyers sharing camaraderie stories.

Analysts attribute Apple's growth in India to its strong brand appeal. The introduction of EMI schemes has made the devices more accessible to young buyers, fueling demand. With manufacturing ramping up in India, Apple plans to increase iPhone production significantly.

(With inputs from agencies.)