Britain Targets Google's Search Dominance with Strategic Status Designation

In a significant regulatory move, Britain has designated Google with 'strategic market status' in the realm of online search. This new status, announced on Friday, grants the Competition and Markets Authority (CMA) the authority to propose interventions that target the tech giant's dominance, marking the first use of these fresh regulatory powers.

While the CMA's decision does not suggest any immediate requirements or findings of misconduct, it underscores Google's powerful grasp on the search and search advertising sectors, with more than 90% of UK searches conducted through its platform. Executive Director for Digital Markets at the CMA, Will Hayter, highlighted Google's formidable market position, a point of contention among global regulators.

In response, Google's Senior Director for Competition, Oliver Bethell, expressed concerns that potential interventions could inhibit innovation and growth in the UK, especially amid rapid AI advancements. Nevertheless, the CMA maintains its stance, ready to impose fines and enact regulations to encourage competition, ensuring alternative search engines get fairer rankings.

(With inputs from agencies.)