Canton Fair's Digital Transformation: Pioneering Global Trade Growth

The 137th China Import and Export Fair, widely known as the Canton Fair, concluded with a testament to its evolution into a perpetual trade platform. This year's event, which wrapped up on May 5, drew an unprecedented number of participants, marking a pivotal moment in international trade exhibits.

Breaking records, the Fair hosted over 280,000 overseas buyers in person—a 17.3% increase from the 135th session—and attracted 527,185 online participants from 229 countries. Such numbers emphasize digital engagement's growing role, as the Fair morphs into a vibrant blend of physical and virtual trade experiences.

Crucial to this progression are the Fair's digital innovations. Its online platform garnered 4.37 million cumulative visits to exhibitor stores, supporting seamless buyer-supplier negotiations. Enhanced mobile apps streamline trade matchmaking and foster continuous buyer-supplier interaction, underscoring technology's power in extending the Fair's commercial impact throughout the year.

(With inputs from agencies.)