Brewing Success: India's Soaring Coffee Exports

India's coffee exports have witnessed an impressive 125% growth over the past 11 years, reaching USD 1.8 billion, according to recent data from the central government. This surge is attributed to strategic initiatives by the Coffee Board of India.

European countries, along with Japan, Italy, and Korea, are among the primary importers. The Coffee Board has implemented measures such as digital certification, market intelligence sharing, and freight assistance to enhance export capabilities.

In addition, the board supports sustainable cultivation practices and value addition, promoting shade-grown coffee to preserve biodiversity and meet international standards. India's coffee sector employs approximately two million people, further bolstering the economy.

(With inputs from agencies.)