JSW MG Motor's Ambitious MG Select: Electrifying the Affordable Luxury Market
JSW MG Motor India is leveraging its new 'MG Select' line to drive growth in the luxury segment. Targeting tech-savvy customers, the company is launching affordable luxury electric vehicles like the MG M9. Focused on the NEV market, they aim for profitability and increased sales volume.
- Country:
- India
JSW MG Motor India is gearing up to make a significant impact in the luxury car market with its latest initiative, 'MG Select'. Led by Managing Director Anurag Mehrotra, the company aims to drive profitable growth and significantly enhance sales volume through this newly established line of affordable luxury vehicles.
With the launch of the all-electric premium limousine MG M9, MG Motor is targeting the burgeoning penetration of electric vehicles in the luxury segment. 'MG Select' is poised to offer tech-savvy, new-age consumers premium experiences with its new energy vehicles at an attractive price point.
The company plans to launch four NEVs over the next two years and is also preparing to introduce the electric sports car MG Cyberster. Having allocated a Rs 5,000 crore investment to increase production capacity, MG Motor intends to release a new car every three to six months, solidifying its foothold in the luxury segment.
(With inputs from agencies.)
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