Kothari Group Steps Forward: Strategic Acquisition of Zodiz and Jeetlo Expands Footwear Reach

Kothari Industrial Corporation Ltd (KICL), a prominent entity within the D C Kothari Group, has fortified its stance in the mass-market footwear sector through the acquisition of brands Zodiz and Jeetlo. The strategic acquisition, set to be fully operational by August 4, 2025, marks another milestone for the company following earlier purchases of international brands like Kickers.

The Zodiz brand, developed by Coimbatore's Zaimus Trends Pvt Ltd, boasts a strong reputation for its wallet-friendly footwear range, while Haryana's Jeetlo.Com India Pvt Ltd solidifies its market presence across e-commerce platforms. This acquisition positions KICL to firmly establish itself within the value-driven consumer sector, where footwear costing under Rs 1,000 comprises roughly 80% of the market.

KICL's executive chairman, Jinnah Rafiq Ahmed, emphasized that this acquisition heralds a new era, unlocking significant value for stakeholders and reshaping the company's marketing approach. With a focus on tier-II and III cities, KICL is poised to meet the evolving taste and style preferences of the Indian consumer market, which is undergoing transformative changes with an expected surge in per capita footwear consumption by 2030.

(With inputs from agencies.)