Backbay: Revolutionizing Sustainable Hydration with Himalayan Mineral Water
Backbay debuts as a pioneering beverage brand founded by actor Bhumi Pednekar and sister Samiksha Pednekar, offering eco-friendly packaged Himalayan mineral water. Targeting conscious consumers, the water brand emphasizes wellness and sustainability through its planet-conscious packaging and alignment with modern lifestyle needs.

- Country:
- India
In a bold move to reshape the bottled water industry, acclaimed Indian actor Bhumi Pednekar and her sister, Samiksha Pednekar, have launched Backbay, a sustainable beverage brand that takes a fresh look at hydration. With its first offering being natural mineral water, Backbay aims to cater to the modern Indian ethos of wellness and conscious consumption.
Sourced from the pristine Himalayan foothills, the mineral water naturally enriches itself with essential minerals like magnesium, calcium, and potassium during its journey from glacial melt to bottled product. Packaged in eco-friendly cartons, the water provides a refreshing alternative to conventional plastic options.
Responding to consumer demand for transparency and integrity, Backbay prioritizes sustainability throughout its supply chain. The brand's innovative packaging is both recyclable and adept at withstanding tropical climates, making it an excellent choice for environmentally-aware consumers eager for a hassle-free, health-conscious beverage experience.