Amazon India Gears Up for Record-Breaking Festive Season
Amazon India is boosting its supply-side readiness for the festive season, following strong sales data from Prime Day. Rising demand from smaller cities and projected robust consumer confidence indicate a prosperous period for the company. Increased digital adoption is further expanding opportunities beyond metropolitan areas.
- Country:
- India
Amazon India is eagerly preparing for an upcoming festive season, expecting significant sales growth driven by strong consumer demand and impressive Prime Day results, according to Samir Kumar, the company's India Head.
The eagerness to capitalize on festive sales is evident as Amazon reinforces its supply chain capabilities, anticipating the season's growing promise, with a strong emphasis on smaller cities' emerging markets.
The JioStar Festive Sentiment Survey indicates that 92% of Indians plan to maintain or increase their spending, marking a substantial opportunity for retailers. Amazon hopes to replicate its previous success by leveraging increased participation and soaring demand from non-metropolitan areas.
(With inputs from agencies.)
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