Ola Electric Revamps Delivery Strategy for Festive Surge

Ola Electric is intensifying its production and inventory efforts this festive season to significantly reduce its vehicle delivery times, aiming to cut the current period of 12-14 days by over half, according to sources.

Focusing on reducing delivery times and enhancing the handover experience has become a priority for the company.

This initiative seeks to prevent the long waiting periods faced by customers in previous cycles.

"The festive season is critical, and delivery speed will be the differentiator," disclosed a source within the company.

In recent quarters, Ola has transitioned from an industry norm of heavy discounts toward a strategy that emphasizes profitability and sustainable growth.

While competitors may continue discounts of 10-12 percent, typically funded by cash burn, Ola remains dedicated to improving its EBITDA margins.

The company reports selling over one million vehicles, almost twice as many as its nearest competitor, TVS Motor, to date.

Ola insiders reveal plans to boost inventory across retail networks for expedited handovers, tapping into the anticipated seasonal demand surge for two-wheelers.

The S1 Pro Gen 3 scooter continues to be Ola's best-seller, driving the bulk of recent deliveries and poised to dominate the festive sales period.

(With inputs from agencies.)