Prismara Unveils First Physical Store in Delhi, Blending Heritage with Modern Luxury

VMPL New Delhi [India], May 13: Prismara, India's rapidly emerging lifestyle jewellery brand from the KGK Group, has officially opened its first physical retail outlet in the capital city of New Delhi. Located in the bustling Central Market of Lajpat Nagar, the new store signifies Prismara's debut into the realm of offline retail, positioning itself as a unique alternative in one of India's dynamic jewellery arenas.

More than just a store inauguration, this event marks Prismara's transition into a tangible, in-person jewellery shopping experience. Anchored by KGK Group's 120-year heritage, Prismara aims to offer a distinctive product by merging lab-grown diamonds with traditionally mined gemstones, including rubies, sapphires, and emeralds, all sourced via KGK's extensive global network. The store is designed not as a typical showroom, but as a lifestyle destination offering a curated, relaxed environment where consumers can explore extensive collections that include rings, earrings, pendants, bracelets, and charms, gaining insight into the artistry, sourcing, and materials behind each piece.

Each item is crafted in 14k and 18k gold, available in rose, white, and yellow finishes, and carries BIS hallmarking and certification, assuring authenticity and transparency to customers. Highlighting a blend beyond mere affordability and ethical aspects, Prismara offers lab-grown diamonds paired with naturally sourced colored gemstones for a unique jewellery experience. Saransh Kothari, CEO and fifth-generation leader of the KGK Group, notes, "Natural gemstones tell the earth's story; lab-grown diamonds tell of our creations. Prismara unites them as a powerful statement, brought to life in Delhi, offering customers the chance to connect personally with the jewellery they choose."

This innovative approach draws strength from the KGK Group's globally integrated structure, encompassing mining and retail operations in over 20 countries, with direct sourcing from Myanmar, Zambia, Tanzania, and Colombia. Prismara's diverse collections include Ombre (gradient designs), Kaleido (vibrant multi-stone works), Flora & Fauna (with nature themes), Forever Love (romantic selections), and Timeless Classic (everyday essentials). To celebrate its launch, Prismara is providing a special offer of 0% making charges for its first 100 customers exclusive to the Lajpat Nagar store. Looking ahead, Prismara plans expansion into Gurugram and Jaipur, with a strategy concentrated on experience-led retail, aspiring to become India's premier lifestyle jewellery brand for the modern generation, fusing classic craftsmanship with contemporary demands.

(With inputs from agencies.)